Random, but back when Alex and I decided to work on dodgeball as our thesis at grad school, our big goal was to raise awareness of the types of things we were thinking about. We used to say that if dodgeball came up as the first thing that popped up when you did a Google search for location based + social software + mobile devices, then we'd be happy.
A bunch more has happened since then, but it was kind of nostalgic when Kevin.K pointed out a reference to dodgeball in the latest Wired (January 06)... it's not a piece about us or even the mobile + social space, but it mentions us in passing as if "Oh yeah, dodgeball. Everyone already knows about that. Huh."
Anyway, I thought that was kind of cool.
ps: click for bigger image, first sentence under "Get the 411 on Anything".